Wednesday, October 04, 2023
One of the biggest mistakes I see business owners make is leaning too much on intangible descriptions while marketing or promoting their products or services. In doing so, they’re communicating in what’s referred to as “expert speak,” which is characterized by talking about a product or service in a way that may not be important to customers (yet). Does this sound like you? Don’t worry—we can reshape the way you talk about your product’s intended value by creating early tangible wins.
In this episode, I discuss how creating early tangible wins can help you in your sales process and increase your client attraction. I explain how creating an automatic “Yes!” offer creates an emotional win even before the official sales process. I reveal the ultimate antidote to imposter syndrome. I also share a technique to help you communicate with your audience in a poetic, artfully vague manner—while engaging their imagination and curiosity.
“The thing that's going to truly hook and grab the audience's attention early on is to speak in the language of early tangible wins.”
- Jason Linett
This week on Attract Pre-Sold Clients:
Join the Community!
Growing your business online can be a surprisingly lonely experience. And there’s nothing worse than that feeling of overwhelm when you meet the right client, but are stuck on what to say and how to say it without coming across as salesy or sleazy. That’s why I created the Attract Pre-Sold Clients community.
If you’re you ready to level up your sales strategy and start attracting pre-sold clients, join the Attract Pre-Sold Clients Group. This is the best place to find the support you need to grow your business online, connect with other entrepreneurs, and learn what’s working right now to attract pre-sold clients to your business from my weekly client attraction workshops. And best of all – it’s free.
It’s Time to Attract Pre-Sold Clients
Thanks for tuning into this week’s episode of the Attract Pre-Sold Clients Podcast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | Amazon Music | Deezer
Be sure to share your favorite episodes on social media and join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit my website.