Shelley Wallace is a Life Coach, Counselor, and Clinical Hypnotist based in Ontario, Canada with over 25 years of experience as a mental health professional. She is the founder of Shelley Wallace Life Coaching where she helps women transform self-judgement and struggle into self-love, happiness, and harmony. She holds a Bachelor’s degree in Social Science and is a Certified Practitioner of Positive Psychology and a Certified Hypnotherapist. Leveraging her experience in coaching and counseling, Shelley has developed the tools and resources necessary to help her clients successfully transform their lives. Prior to starting her hypnosis and coaching business, she served as a Provincial Instructor at the Ontario Association of Counselling and Attendance Services as well as the VP of Negotiations for the Association Professional Student Services Personel.

Shelley joins me today to share how she went viral on social media which resulted in an impressive $7,000 in revenue in one day. We discuss how sharing her story of experiencing burnout helps her connect with her ideal clients. Shelley shares the mental shifts and limiting beliefs she needed to overcome when she began her entrepreneurial journey and the importance of honing your message. We discuss why traditional sales pitches and strategies sometimes doesn’t work when closing sales and how getting your potential clients to visualize what it would be like to work with you helps you close more sales and increase your profits. She also shares how getting her messaging right and embedding one video into her landing page helped her land a four-figure client.